The annual review process presents a set of universal challenges that are not unique to our age, and are rooted in core principals of human nature, the influence of authority on productivity, and the rules that govern business growth. There are a few eternal review-related paradoxes we’re all familiar with in the world of HR: How can we praise employees while still driving them to grow and change? How can we scold employees without demotivating and disengaging them? How can we make sure that poorer employees are rewarded for strong year-to-year improvement, and that more productive employees aren’t punished for their lack of relative growth?

Each of these questions can be addressed by a well-developed, carefully-examined review process that matches the culture, pace, and goals of a specific industry. But there are some inherent obstacles that are specifically addressed by software platforms. The software you choose to support your company’s review strategy should help you overcome common problems like these:

1. Growth Tracking

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